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LegalBrandGuard against the alternatives

Updated on August 10, 2026 · LegalBrandGuard

Illustration of a balance scale comparing a transparent price against a pile of blurred documents, symbolizing the comparison of hidden pricing among brand-protection providers

Quick answer

Of six brand-protection providers examined (Bolster, Red Points, BrandShield, ZeroFox, Netcraft, MarkMonitor), five publish no price at all: you have to book a sales demo to find out. Only Red Points lists pricing, and its option dedicated to fake sites costs $745/month — on top of a $938/month base plan. LegalBrandGuard charges €99 excl. VAT per fake site, 30-day refund guarantee included, with no subscription and no sales meeting.

The comparison, figure by figure

Verified directly on each vendor's own site on August 10, 2026 — not on third-party "alternative to X" pages, some of which circulate figures that can't be sourced (see the methodology note at the end of the page).

ProviderPublic priceRefund guaranteeOffice in France
LegalBrandGuard€99 excl. VAT / fake site, pay-per-caseYes, publishedYes
Red Points$745/month (fake-sites option) + $938/month (base plan)Not publishedNo (Barcelona, NY, Salt Lake City, Beijing)
Bolster AINot published — on requestNot publishedNo (Santa Clara, Noida)
ZeroFoxNot published — annual volume-based bundlesNot publishedNo (Baltimore, London, Santiago, Bangalore)
BrandShieldNot published — on requestNot publishedNo address published
NetcraftNot published — custom quoteNot publishedNo (London, Lehi, Hawthorn)
MarkMonitorNot published, including on the French siteNot publishedNo (partial FR site, no FR office)

Detailed sources, with URL and verification date, per provider: see each provider's dedicated comparison page, listed further below, and the Sources section at the bottom of the page.

Why five providers out of six hide their price

This isn't an oversight. It's standard practice in enterprise B2B sales: a price negotiated individually, revealed only after a salesperson has qualified the customer's budget and volume. Bolster, BrandShield, Netcraft, and MarkMonitor don't even have a working "Pricing" page — the link leads to an error or to a contact form.

The downside for the buyer: comparison is impossible without going through a full sales process — several exchanges, sometimes a demo scheduled in advance. A public price — whether that's €99 at LegalBrandGuard or Red Points' partial pricing grids — removes that step.

The refund guarantee, absent everywhere else

Precise wording, not a broader claim: none of the six providers examined publishes a refund guarantee on its site as of August 10, 2026. The closest thing is a counting rule at ZeroFox — a takedown that fails doesn't consume the customer's annual quota — but that's not a refund, only a billing clause.

LegalBrandGuard publishes its own in black and white: if the fake site is still accessible 30 days after the order, full refund on simple request, no justification required.

Detailed comparison, provider by provider

Frequently asked questions

How much does a fake site takedown cost in 2026?+
It depends almost entirely on the provider, and most don't say until after a sales demo. LegalBrandGuard charges €99 excl. VAT per fake site, refund guarantee included. Red Points, the only competitor to publish figures, charges $745/month for its "fake sites" option alone — on top of a $938/month base plan. The other four (Bolster, BrandShield, Netcraft, MarkMonitor) publish no price at all; ZeroFox publishes volume-based bundles with no amount stated.
Why don't most providers publish their prices?+
Of the six providers examined, five have no public pricing page — their "Pricing" link leads either to a 404 error or to a contact form. This is common practice in enterprise B2B sales: the price is negotiated after a demo, based on the customer's volume and size. A fixed, public rate, like LegalBrandGuard's, implies the opposite: a standardized service, with no sales negotiation.
Do these providers offer a refund guarantee?+
None of the six publishes one on its site, verified August 10, 2026. The precise wording matters: the absence of a published guarantee isn't proof that a refund is never granted case by case, only that none commits to it publicly. LegalBrandGuard publishes its own: fake site still accessible after 30 days, full refund on simple request.
Is a pay-per-case service less complete than an annual subscription?+
No, it depends on the volume handled, not the billing model. An annual subscription (ZeroFox, Red Points) becomes cost-effective beyond a certain number of fake sites per year; below that threshold, it charges for unused capacity. For a brand handling an occasional fake site rather than a continuous stream, pay-per-case billing avoids paying for a plan sized for a volume it never reaches.
Do you need to sign a contract before the service starts?+
At Red Points, yes, explicitly: their online order form states that no service starts before a Master Services Agreement is signed, sent after the information provided has been verified. LegalBrandGuard operates on pay-per-case billing with no contract to sign: the case starts on payment.
Do these providers have an office in France?+
None of the six lists an office in France on its own contact page, verified August 10, 2026. BrandShield doesn't even publish a physical address. LegalBrandGuard is a French company (see the legal notice), which simplifies determining applicable law for a French brand.
Is these providers' site available in French?+
Only one: MarkMonitor, with a partial translation (some blocks remain in English) and no price shown even on its French version. The other five are strictly English, with no alternate hreflang tag. LegalBrandGuard is natively in French, with English, Spanish, and Italian versions in progress.

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Sources